We are a Farm!

It’s really important to us that we are considered a farm. It’s time to re-think everything. Yes, you can have a farm in the middle of a small Central Business District (CBD). There are people in that District that deserve fresh, nutritious food so why not grow food right around them? On a more serious

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Level Up.

Here are what the 4 levels of the Monster look like right now. Level 1 (top level), Lettuce Leaf Basil; Level 2, A little bit of everything; Level 3 Parris Island Cos Romaine Lettuce; and Level 4 (bottom level) Black Magic Kale.

You are so pretty.

Yes, we talk to our lettuce. This is level 2 in our vertical NFT production unit. Full heads of Parris Island Cos Romaine Lettuce will be here in just weeks!

So, What Exactly Does NFT Mean?

I was reminded this morning that I am always tossing around the term NFT rather casually, as if everyone else is as familiar with hydroponic farming as we are. “NFT this,” and “NFT that,” without even considering that everyone might not know what NFT means. Aren’t these the conversations you have in your home at

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Roots matter.

Good roots mean that your plant has access to the nutrients it needs. No roots, no growth. Zach was checking nutrients in the NFT Hobby system today and found this Parris Island Cos Romaine Lettuce with roots about 42″ long. They came all the way down into the water reservoir. We were quite excited.

Introducing Lettuce Leaf Basil

Lettuce Leaf Basil (Baker Seed) has a huge leaf, it’s less dense than your average basil leaf, and it is not as sharp tasting. Some suggest this basil is perfect for using in place of lettuce for fresh wraps, stuffing, layering in lasagna and for making an abundance of pesto.

Zachary and I

I am a third generation entrepreneur. My grandfather, my father and I each started our own businesses. If you would have told me that I would start a business with any one of my children, I would have told you that you were crazy. Well almost 26 years later, I may be crazy but Zachary

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The Ebb is Full

These are the seeds – soon to be seedlings – that will be the inaugural batch for The Monster. This is where the entire process begins. Four trays of 72 Rockwool Grodan Cubes fill the Ebb now. Each has been carefully seeded with Parris Island Cos Romaine Lettuce (Baker Creek Heirloom Seeds), Black Magic Kale (Eden Brothers) and

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